The Falck File

The file

The Falck File

In May 2022, as Elon Musk’s buyout of Twitter loomed, the New York Post reported that CEO Parag Agrawal had fired Bruce Falck, the company’s general manager for revenue, along with Kayvon Beykpour. Falck tweeted that he was fired; the Post said that tweet was later deleted. Months earlier, a Twitter 8-K had named him the GM for Revenue.

Opinion

The following is commentary by this site. It is not a finding of fact and not a legal conclusion.

Compiler take

Elon couldn’t fire Bruce fast enough…

Bruce Falck, former Twitter general manager for revenue

Bruce Falck. User-supplied crop from New York Post, May 12, 2022; underlying credit under the photo: Twitter / @boo. Caption bar and gallery badge cropped for this portrait. Not a free-use Wikimedia claim.

Reporting / New York Post

May 12, 2022

NY Post: Agrawal Fired Him and Beykpour as Musk’s Takeover Loomed

Ariel Zilber. Falck tweeted he was fired; the Post said the tweet was later deleted. Agrawal memo: audience and revenue goals missed. Reporting, not a court.

The rest of the file

Former Twitter headquarters on Market Street, San Francisco

Former Twitter headquarters, 1355 Market Street, San Francisco. Frank Schulenburg, 19 January 2023. Wikimedia Commons, CC BY-SA 4.0.

SEC 8-K

December 3, 2021

SEC 8-K: Named GM for Revenue in Agrawal’s Reorg

Consumer, Revenue, Core Tech. Beykpour, Falck, Caldwell. A corporate reorg filing. Not a scandal finding.